Content → Leads Dashboard

…

Joining GSC impressions, GA4 sessions, Domo lead/start attribution, and the WIN journey-mapping inventory.

Last refresh: —

Coverage: —

About this dashboard · attribution definitions (sourced from Domo)

Direct Conversion: user visited the content page during their lead-converting session. Direct impact on the conversion.

Assisted Conversion: user visited the content page prior to or during their lead-converting session. Some influence on the conversion.

Lead vs. Start: "Lead" is form submission; "Start" is enrollment start. Both are tracked with direct + assisted attribution.

⚠ APUS lead-attribution data source migrated from PAD → Salesforce on May 1, 2025. Pre-May-2025 trends may not be apples-to-apples with later periods.

Brand

Pageviews

—

Domo

Sessions

—

Domo

Direct Leads

—

Domo

Assisted Leads

—

Domo

Direct Starts

—

Domo

Assisted Starts

—

Domo

Coming next: GSC impressions and clicks. The Apps Script for that sync hasn't been added yet — once it lands, two more tiles and two more chart lines appear here automatically.

Direct vs. Assisted conversions over time

From Domo's "Direct vs. Assisted Conversion Trend" card. Normalized index, baseline = first available week.

Conversion outcome